Transportation
With the development of public transportation, the transportation network is becoming larger and larger, and there are more and more transportation tools, which means that greater opportunities and challenges coexist.
Challenges facing the public transportation
The large-scale transportation network and a large number of transportation vehicles make delays and getting lost an indispensable experience for everyone.
Traditional traffic information boards are updated slowly, have low accuracy, and are difficult to update and maintain.
The transportation industry is the offline version of GOOGLE, which has huge offline traffic, but it is difficult to analyze and convert the value.
In urban traffic, congestion caused by uneven flow control is not uncommon.
People’s attention during travel is difficult to capture, travel efficiency is low, and people’s travel satisfaction is low.
Peripheral services in the transportation industry cannot be effectively leveraged.
How does digital signage solve these challenges?
The digital signages in airports and stations can update the latest maps and traffic information in the stations in real-time, and give people the best route suggestions.
The digital signage is controlled remotely through cloud services to ensure the accuracy and timeliness of the information, and it is also easy to maintain.
By matching smart sensors, AI cameras, and AI algorithm software, digital signage can perform a certain degree of statistics and analysis on the traffic flow in the area, including age, gender, and the number of people, to achieve precise advertising and marketing.
The passenger density of each car is measured by the sensors in the car, and then the information is displayed on the digital sign. Passengers waiting outside the car can see this information in time so that passengers have more time to find a more comfortable, more efficient pick-up location.
The Washington subway system uses digital signage to inform passengers of current and future service changes, helping passengers to better plan their journeys and improve travel efficiency.
Vancouver’s transportation link network uses digital signage to provide news, weather, and other interesting content to waiting passengers.In public transportation places, there are a large number of peripheral services such as catering and entertainment. Digital signage can not only display route information but also display these products and services in more detail and comprehensively to attract consumer consumption.
