Recently, the frequency of use of digital signage in enterprises and organizations is on the rise. So, what is the reason? First of all, digital signage related technologies are constantly evolving and improving, which makes digital signage more practical. But sometimes, there are many factors that affect the usage rate of digital signage.

Here are three main reasons for the growing popularity of digital signage:

1. Flexibility

When it comes to traditional static digital signage, only its single content management method comes to mind. You create content and conceive the layout by yourself or by entrusting others, but at the same time, we clearly know that any content has a certain shelf life, so when the traditional notice content becomes obsolete, your options are limited. Or, you can choose other content to replace it. However, with the development of digital signage today, the content people want to publish can be customized and adapted to a specific time frame. If digital signage has interactive functions, users can find what they want in the fastest way. The flexibility of digital signage can adapt to seasonal changes and can help deliver the information you want to any place.

2. Big data

I have to say that this reason may be surprising. No matter where, there is no best way to collect data from traditional static digital signage. Therefore, there is no best way to accurately measure its effectiveness. With the development of digital signage today, this is no longer difficult.

A good digital signage solution is not only a medium for transmitting information, but also a tool to help understand user needs. With interactive digital signage and appropriate software solutions, the collection of comprehensive data becomes easier. Even more telling is that the collected data can be analyzed with cameras. Such software can measure the effectiveness of any digital signage solution. The ability to measure the effectiveness of digital signage information through powerful data analysis is a powerful tool.

3. Return on investment

One of the main reasons for the development of digital signage today is the long-term return on investment. These include two points:

(1)

The flexibility of digital signage; this means that information can be adjusted to suit the needs of different users while reducing printing costs, while redeploying new content. Such flexibility will result in new revenue generation, which will have a positive impact on the return on investment (ROI).

(2)

In today’s digital signage solutions, the ability to collect data has been enhanced. What we need to focus on now is the cost of data analysis. But we should use these software as a way to protect investment, or even a way to use investment. In turn, the benefits gained from it are uncountable and can also have a positive impact on the rate of return on investment. When the physical platform of digital signage is used to obtain digital information, it is invisibly obtained a continuously optimized return on investment. Moreover, this platform will not change easily. In fact, the move to add more information through scaling may lead to an increase in the return on investment.

Therefore, based on the above three reasons, the usage rate of digital signage is increasing. However, what type of digital signage should be used, how to manage content, whether users will use interactive or display-only digital signage, and even more questions will continue to emerge. Therefore, digital signage practitioners will continue to explore more good digital signage solutions.