12 suggestions for making digital signage content stand out:
1. Page duration
10-20 seconds is most appropriate. Remember: more frequent exposures are better than longer exposures.
2. Contrasting colors
Outside a certain distance, the effect of light fonts on dark backgrounds is better than that of dark fonts on light backgrounds.
3. Number of pages
10-15 is appropriate. Fast switching means that people can see more messages.
Larger fonts and bold fonts are easier to see from a distance.
5. “3:5 Rule”
Each page does not exceed 3 lines of text, and each line does not exceed 5 words. Each page does not exceed 5 lines of text, and each line does not exceed 3 words.
6. Attractive headline
Use catchy titles to attract attention.
7. Friendly information
To make the information push more vivid, you can use birthdays, sports news, weather, traffic, current affairs news and other content.
8. Simple font
Choose a simple and clear font. Bold, sans-serif fonts are ideal fonts for creating attractive digital signage content.
9. Stay up to date
To ensure the timeliness of the information, no one is interested in the news a few weeks ago.
10. Simple text
Keep the text simple and clear. Too complex sentences are difficult to read and understand under quick browsing.
11. Dynamic content
Don’t be limited to text, use dynamic content (such as images, videos, etc.) to attract readers’ attention.
12. Call to action
Use active voice and verbs to cause action.